Guide

Whether you're creating content before kick-off, posting updates throughout the match or announcing your latest signing, Touchline Content has been designed to make the process as simple as possible.

This guide walks you through the two main areas of the platform: Fixtures and Announcements, along with club graphics and the shared Club Workspace that allows members of the same media team to work together.

If you're using Touchline Content for the first time, complete Club Setup, then start with Fixtures before moving on to Announcements.

Getting set up

The first time you sign in, Touchline Content takes you through Club Setup. Only two things are required: your club name and your home ground. Add those and you're ready to go.

Everything else is optional and can be configured later, when you actually need it — nickname, hashtags, league, tone of voice, supporter and admission information, any teams beyond the First Team, and graphics with your kit colours, template and club badge.

Setup only needs completing once, by the Workspace Owner, and everything can be changed later in Club Settings. It saves as you go, so if you leave part-way in you'll pick up exactly where you left off.

Club Settings uses Smart Save. There's no Save button to remember: text and colour changes are stored shortly after you stop typing, switches save immediately, and a small status indicator confirms when everything has been saved.

If anything a post relies on is still missing when you go to create your first fixture, Touchline Content shows you exactly what's outstanding and links you straight to it.

Using Fixtures

Fixtures are where you'll spend most of your time throughout the season. Every fixture acts as its own match workspace, allowing you to create content before, during and after a game without needing to start again each time something happens.

Step 1 — Create your fixture

Create a new fixture and enter the relevant match information, including the opposition, competition, kick-off time and venue.

Much of this information can be automatically populated using your Club Settings, helping you get started much quicker.

When entering a competition, Touchline Content can suggest competitions from its built-in Competition Database as you type. If the competition you need isn't listed, you can still enter your own custom competition name.

You can also add an optional competition sponsor or prefix.

For Cup fixtures, a Round field is available with searchable suggestions covering common qualifying rounds, numbered rounds, Quarter Finals, Semi-Finals, Finals and Playoff rounds. You can also enter a custom round if required.

Touchline Content combines the relevant competition information automatically.

You can also add admission prices, fixture notes and any additional information before saving.

When everything looks right, select Create fixture at the bottom of the form. That creates the fixture and its Matchday Content Pack in one go.

If club graphics are switched on, the fixture then has a Graphics Setup stage. It starts from your saved kit colours and lets you confirm Home, Away or Third for this game, so a one-off kit change doesn't affect your club defaults or any graphics you've already produced.

Adding a whole season at once

If you already have your fixture list, use Add Multiple Fixtures on the Fixtures screen. Each row takes the essentials — home or away, opposition, competition, date and kick-off time — and you can duplicate a row to speed up repeated details.

Bulk Create saves the fixtures only. No posts and no graphics are generated, so nothing is written until you open a fixture and generate it yourself when the game comes around.

Ticket information is handled per fixture. Home league fixtures start from your Club Settings admission prices as a suggestion, away fixtures assume nothing, and you can override or switch off prices on any single row without changing your club defaults.

Anything incomplete or already in your fixture list is flagged before saving, so you can fix the row rather than creating a duplicate.

Finding your way around a fixture

On a computer, a fixture is split into two columns. The left runs through the four stages in order — Fixture Details → Graphics Setup → Starting XI → Matchday Updates — and the right holds your Matchday Content Pack, grouped into Match Build-Up and Live Match.

As you complete each preparation stage it collapses into a compact summary, so by the time the game starts Matchday Updates is the obvious place to work. On a phone the same stages simply stack down the screen.

Step 2 — Before the match

Creating and confirming the fixture builds its Matchday Content Pack for you. Your pre-match content sits in Match Build-Up:

  • Fixture Announcement
  • Matchday Post
  • Starting XI Caption

Every generated post has the same actions — Share, Copy and Regenerate — and the text itself can be edited before you post. Where a post has a graphic, it appears beneath the wording with a Download button.

If you don't like the first version, simply regenerate it to receive a different wording variation while keeping the same information.

Every generated post also includes a live X character counter. If you don't subscribe to X Premium, this helps you keep your posts within the standard 280-character limit.

Step 3 — During the match

When the match begins, work from Matchday Updates. Instead of regenerating every post, simply record the event that has just happened and the related content in Live Match updates itself.

The live controls follow the game:

  • Kick-Off
  • Goal
  • Substitution
  • Card
  • Half-Time
  • Full-Time

Card covers Yellow Card, Red Card and Sin Bin, including dismissals following a second yellow as well as straight reds, so disciplinary moments get their own dedicated post.

The minute is optional, so you can still generate the update if you don't have the exact time available.

Only the selected event is regenerated, allowing you to continue covering the match quickly and efficiently.

Every match begins 0-0, and your scores, goals, cards and substitutions are saved as you go. If you try to leave a fixture while something is still saving, you'll be warned first.

Step 4 — After the match

Generate your Match Result post once the game has finished.

Touchline Content supports:

  • After 90 Minutes
  • After Extra Time
  • After Penalties
  • Match Abandoned

The platform automatically adjusts the wording based on the result from your club's perspective.

Once Full-Time is recorded, Matchday Updates locks so nothing is changed by accident. If something needs correcting, choose Reopen / correct match updates, make the change and regenerate the posts and graphics it affects.

Once finished, generate your Next Fixture post and you're ready for the next game.

Squad & Staff and your Starting XI

The Squad & Staff Directory is your club's own list of players and staff. It is private to your club and never shared with anyone else on Touchline Content.

Add a player once with their name and, if you use them, a squad number and position. From then on their name appears as a suggestion wherever you need it — goalscorers, substitutions, cards and your team sheet — so you're not retyping names during a match.

Players who leave can be marked as no longer in the squad. They stop appearing in suggestions, but any posts and graphics you've already produced are untouched.

On a fixture, the Starting XI stage lets you pick your eleven starters and up to twelve substitutes. You can build it in advance and come back to it — nothing is published until you confirm the lineup.

Starting XI is optional. If you don't need one for a particular game, choose Skip Starting XI and carry on with the fixture and live coverage as normal. You can come back and add a lineup later if the team sheet turns up.

When you confirm, your Starting XI post is written for you. If Starting XI graphics are switched on in the Graphics Centre, the team sheet is posted as a graphic and the wording stays short. Switch them off and the full team is written into the post instead.

You can also type any name directly if a player isn't in your directory yet — the suggestions are there to save time, never to get in your way.

Using Graphics

Alongside the wording, Touchline Content can produce square 1080x1080 club graphics to post next to your copy. Graphics are optional, and nothing needs setting up until you want them.

When you're ready, switch graphics on in the Graphics Centre in Club Settings and set the background and text colours for your Home and Away kits, plus a Third kit if your club uses one. Your template and club badge live there too.

Graphics are available for:

  • Next Up
  • Matchday
  • Starting XI
  • Goal
  • Opposition Goal
  • Substitution
  • Half-Time
  • Full-Time

Each graphic uses the kit you confirmed on the fixture, and some need one extra detail before they can be produced — a goal graphic needs the minute, a substitution graphic needs the players involved. Touchline Content tells you what's missing rather than producing an incomplete graphic.

Opposition Goal Graphics are optional and turned off by default. When enabled, you can set an opposition colour on the fixture and a graphic is produced when they score too, with the text automatically adjusted to stay readable.

Graphics Setup on the fixture is only for setting up — choose your kit, confirm it, and the stage collapses into a compact summary. From then on, every graphic appears beside the post it belongs to, so you can copy the words and download the PNG in the same place without hunting through a gallery.

When Full-Time is generated, the fixture is marked as completed and moves into the Archive tab on your Fixtures screen. You stay on the fixture screen with everything still editable, so you can finish posting before you move on. Nothing is deleted.

Choosing your template

There are two graphic templates to choose from, and both use the colours you've set for your kits, so your graphics always look like your club whichever one you pick.

Template 1 is the default. It's the original centred layout, and if you're happy with it there's nothing to do.

Template 2 is the newer left-aligned design. It has a bolder, more modern feel and it can show your club badge.

Choose your template in the Graphics Centre in Club Settings, and change it whenever you like. Changing template only affects graphics you create from that point on — anything you've already produced for a fixture with a confirmed kit keeps the look it was made with.

Adding your club badge

If you use Template 2 you can add your club badge. This is completely optional — Template 2 looks good with or without one.

A PNG with a transparent background gives the best result. Shield, round, square, tall and wide badges are all handled automatically: Touchline Content sizes your badge to fit its space without stretching or cropping it.

One thing worth knowing: if your image file has a lot of empty space built in around the badge itself, the badge can end up looking smaller than you expected. Touchline Content tidies up transparent edges for you, but a tightly cropped file always gives the best result.

Your badge can be added, replaced or removed at any time in the Graphics Centre in Club Settings, alongside your template and colour choices.

Using Announcements

Announcements are designed for everything happening away from matchday.

Simply choose the announcement type, complete the relevant information and generate your content.

Every announcement supports the same familiar workflow, allowing you to:

  • Edit
  • Regenerate
  • Copy

Current announcement types include:

  • Player Signing
  • Player Departure
  • Manager Appointed
  • Manager Leaves
  • Staff Appointed
  • Staff Departure
  • Sponsorship Announcement
  • Club Statement

Only the fields relevant to your selected announcement are shown, helping keep the forms clean and quick to complete. Staff announcements only ask which team a role belongs to when the role is a team role and your club runs more than one team.

Nothing in Squad & Staff changes while you are drafting. Once an appointment or departure is confirmed, you can add or retire that role with one button — and if someone holds more than one role, we ask before assuming they have left the club.

Optional information can be left blank and will simply drop out of the generated wording.

A Club Statement works slightly differently. Your statement is used word for word rather than rewritten, so you keep full control of sensitive or official wording. Choose a heading, write the statement and add an optional link if you need one.

Working with your media team

Touchline Content supports shared Club Workspaces, allowing more than one member of a club's media team to work from the same club environment without sharing login details.

Each Club Workspace has an Owner and can include Collaborators.

Collaborators can work with the club's Fixtures, Matchday content, Announcements, Pinboard and Copy History using their own Touchline Content account.

The Workspace Owner manages the club's settings and can invite or remove Collaborators from Club Settings. If a Collaborator is removed they lose access to the Workspace, but everything they created stays with the club — no fixtures, announcements or content are deleted.

This means your media team can work from the same shared information rather than maintaining separate copies of fixtures and content.

Keeping up to date

New approved wording is added to the platform over time and becomes available to your account automatically. Posts you've already generated stay exactly as they are until you regenerate them.

Everything that ships is listed on the Changelog, and the latest Newsletter rounds up recent updates.

Get Started